Even with higher than industry-average pre-approved response rates, Arizona Federal Credit Union wanted to push the lending envelope. The credit union’s existing third-party lending system would email pre-approved loan notifications to select members, but members still had to fill out lengthy forms either by logging into their online account or by visiting a branch office.

Then Arizona Federal switched to CuneXus and immediately saw a dramatic improvement in overall response rate. The always-on visibility of the CuneXus pre-approved loan offers not only improved the front-end experience for members, but also resulted in a hefty 35.9% increase in response rate, leading to a higher ROI and more loan revenue for the credit union. 

The question was, ‘How can we deliver a quick, easy, ubiquitous and frictionless lending experience to our members – without trying to build it ourselves?

Eric Givens, Associate Vice President of Research and Development, Arizona Federal Credit Union

Find out how your financial institution can boost lending results with one-click loans from the CuneXus digital storefront.