Best Practices in Prescreen Marketing Campaigns
As a financial institution, your account holders expect you to know them, understand their needs, and be on their side. That means a preapproved offer can fall flat if its marketing targets the wrong person, the wrong purpose or the wrong terms. Learn how to create prescreen marketing campaigns that are relevant for consumers and that make it easy for them to understand and accept your one-click loans. This valuable insight guide, co-created by TransUnion and CuneXus, shares best practices for marketing your loan campaigns in the digital storefront.
Let the Data Do the WORK
Make sure you’re leveraging the right data from your data partner.
Keep Offers Fresh
Use technology and automation to renew your digital storefront campaigns.
ENSURE ACCURATE Data
Employ more insightful credit attributes to personalize your one-click offers.
Make It Frictionless
That means staying simple but specific, so consumers can accept your offer in less than 30 seconds.
Add a Sense of Urgency
Clearly identify motivating benefits for the consumer.